Outfit7 Signs Deal with Toyze to Bring Internationally Popular Animated Talking Tom and Friends Franchise to Life as 3D-Printable Toys on iOS and Android.
The most downloaded cast of animated mobile characters is now available worldwide as 3D-printable toys! Multinational entertainment company Outfit7 Limited announced today that it has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze (pronounced toy-zee), the first “app store” for 3D-printed customizable game characters.
For the first time, users will be able to customize the Talking Tom and Friends characters into 3D models, share their creations on social channels, and bring them to life as 3D-printed toys. First out will be Talking Tom himself, available now on Toyze’s app at the App Store and on Google Play.
Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. Surpassing two billion downloads across its suite of apps this past October, more than 230 million monthly users play the apps in over 230 territories worldwide. The wildly popular franchise also includes an upcoming CGI animated series, chart-topping YouTube videos, and just announced a feature film. Toyze is the latest addition to its global licensing and merchandising portfolio.
For players, Toyze offers two options to model and produce their very own toys. First, there is the free app for the easy 3D customization of their favorite game characters. At the swipe of a finger, Toyze’s intuitive in-app 3D editor allows users to personalize the character in a beautiful 3D view, add accessories and attributes, play with poses and sizes – and build their own collections. Once they have completed their model, users can share their creation via Facebook, Instagram and email with friends and family.
Players will also have the unique opportunity to “Toyze” their Talking Tom into a 3D toy. Using Toyze’s 3D editor, players can choose from 13-different eye-colors, five hairstyles, 15 clothing styles and seven masks, and add any of 15 hats or eight types of glasses. Talking Tom comes in eight different poses and 25 colors. Once the 3D model is complete, players can choose to purchase their very own customized toy, from between one and eight inches tall! Toyze uses the most advanced 3D printing technology to create the model and then ships it right to their front door.
“Talking Tom and Friends cast of internationally beloved characters are an incredible addition to Toyze’s portfolio,” said Toyze CEO Vilius Rinkunas. “We are thrilled to be joining forces and giving their two billion plus fans the ability to take these lovable characters out of the app and into their hands!”
“We are excited that Talking Tom and his friends are now part of Toyze’s app and are proud to contribute to bringing one of the most popular animated characters in the world to life!” said Miranda Bastijns, director i-materialise, Toyze’s production partner.